Do viral videos get leads? Gen Z’s favorite Realtor weighs in

Best email marketing tools for real estate

Email is one of the best marketing tools for real estate agents. Unlike social media platforms, you aren’t at the mercy of an algorithm. Email gives you a direct line to customers who eagerly give you their email addresses. Choosing the right marketing platform will help you nurture long-lasting client relationships.

18. Constant Contact: Best overall email marketing tool

Starting price: $12 per month

With a well-earned reputation, Constant Contact offers a robust CRM solution on top of its flagship email marketing features. The platform’s email editor is highly intuitive, with hundreds of templates to choose from. Its analytics-driven features help you track opens and clicks, plus give you additional tools like sign-up forms, surveys, polls and SMS integration to help build client engagement.

Best features:

• AI-assisted content writing
• Dynamic and functional templates
• Mobile app for on-the-go management

Visit Constant Contact

19. Dubb: Best for free AI video marketing

Starting price: Free

Dubb is an AI video marketing tool that leverages AI to write, record, send and track the performance of marketing videos. The app allows you to quickly and easily record screenshare videos right from your web browser or phone.

Dubb’s AI helps you improve your script and can even create AI videos of you speaking from your writing. Once you create a video you love, send it to your clients via text or email using the app. It’s perfect for sending your insights along with listing updates to your clients.

Best features:

• In-app screenshare video recording 
• AI script enhancement 
• AI videos from written text 
• Video sharing via email and text

Visit Dubb

20. Scout: Best for free AI email marketing

Starting price: Free for five email campaigns & 70 emails per day

Scout is an innovative new AI marketing tool that leverages millions of data points to enhance your lead data and create, send and track personalized email campaigns and follow-ups. Here’s how it works: The app pulls crucial data about your leads, such as the size of their home, purchase price, number of bedrooms and length of occupancy, and then uses AI to write and send them personalized emails based on their data. If your lead doesn’t respond, the system creates and sends personalized follow-up emails automatically. It’s a fantastic tool for busy agents with large databases.

Best features:

• Lead enhancement 
• AI-written personalized emails and automated follow-ups

Visit Scout

Our methodology

HousingWire is the destination for industry leaders and decision-makers to stay informed and stay ahead of what’s going on in the constantly evolving U.S. housing industry. As an experienced real estate agent and instructor in Florida, I have years of experience using many platforms on this list.

Coupled with my hours of research, testing and delving into online comments to learn other agents’ experiences, I leaned on my knowledge of real estate agent pain points to create this list of marketing tools. I considered several factors for this review, including:

• Pros and cons of each tool
• Price
• Special features
• Ease of use
• Return on investment
• Client support
• Customer reviews

I curated and evaluated each platform, analyzing a broad sampling of reviews across social media, the Better Business Bureau (BBB), and online discussion forums so you wouldn’t have to.

FAQs: Real estate marketing tools

What is the best real estate marketing tool?

The best marketing tool is the one you will actually use consistently. Tons of fantastic software, apps and more are available to real estate agents to help market their businesses. But if you tend to sign up for tools and then not use them, you’re wasting valuable resources. The best course is to find a handful of tools that fit you and your specific personality, goals and style. There are a ton of great tools listed here, but you don’t need all of them. Choose your top three to five to get started and add additional tools as your needs change.

What type of marketing is best for real estate?

In real estate marketing, there is no one-size-fits-all approach. Marketing should fit your personality, goals and your unique market. For example, in some markets, postcards work exceptionally well, while they fall flat in others. It may also depend on who your target audience is. Video works great, especially for clients not local to your market, whereas postcards may be a little more difficult to use effectively.

What’s the best real estate marketing tool to market me and my business?

Video is the fastest way to establish a connection with your target audience. Even if you’re an introvert and don’t think your audience is interested in your personality, you will attract the audience that gets you. Don’t be afraid to lean into your quirkiness and just be your authentic self. Video allows your audience to get to know you and your personality and helps them make connections that keep them coming back to your brand.

What’s the best real estate marketing tool to market my listings?

You can use many platforms to market your listings, but you should always include high-quality images and video walkthroughs on your website and social media platforms. Your MLS feed gets picked up by sites like Zillow, Homes.com, and Realtor.com. Increasingly, agents are including video components in their listings to give prospects a virtual tour experience before they make an appointment to see a property in person.

What are the 4 P’s of marketing in real estate?

The four Ps of marketing in real estate are product, price, place and promotion. Let’s dig in

Product: Another word for a product in real estate is simply the property. What is being sold or rented? This “P” includes not just the physical characteristics of the property (square footage, bedrooms, bathrooms, design, etc.) but also its added features like school district, acreage, views, proximity to amenities, etc.

Price: In real estate, the price isn’t always straightforward. Included in this “P” are the property’s current value, its property taxes and factors like who is financing the deal. You also have to consider market conditions, which always impact the price and demand.

Place: Another way to think of this “P” is “positioning.” How are you positioning the property in the market? Of course, its physical location matters, but this category also relates to where you market the property. A luxury property might be shown by appointment only (instead of an open house) or shown to luxury brokers at a broker’s open, with invites sent to the leading luxury agents in your area. Meanwhile, land might be marketed to enterprising buyers willing to build their dream home from the ground up.

Promotion: This “P” involves the marketing strategies used to sell or lease properties. Promotion includes advertising, public relations, marketing collateral, digital marketing, media outreach, open houses, broker’s open, caravans, showings, livestreams, 3-D virtual tours and all of the tools we included on this list of best marketing tools for real estate agents.

Real estate marketing tools: The full picture

That’s a wrap! We’ve covered the best paid and free real estate marketing tools for agents.

Finding the right mix of real estate marketing tools can help you revolutionize how you connect with potential clients, be more productive and, ultimately, grow your business. Use these real estate marketing tools to streamline your workflow and get in front of more potential buyers and sellers to close more deals this year.

When you’re not stressed out from handling admin and marketing tasks and getting bogged down in tech, you can simply show up as yourself at showings, walk-throughs, on social media , at in-person events — and at the closing table.

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