William Raveis Real Estate has partnered with Cloze to power its new Raveis365+ technology platform, adding AI-driven relationship intelligence to the brokerage’s existing Microsoft-based communication and tech stack for more than 4,500 agents along the East Coast, the companies announced Wednesday.
The Raveis365+ platform uses Cloze as its relationship intelligence layer, connecting sales, marketing, CRM and lead management tools across the brokerage’s technology ecosystem into a single, unified agent experience, according to the announcement from Cloze.
Cloze consolidates current activity, client data and communication history into one view for each contact and client journey, aiming to keep relationship-building at the center of the transaction. Days after launch, nearly one-third of William Raveis’ 4,500-plus agents had already adopted Raveis365+ powered by Cloze, the companies said.
“As a real estate leader, we empower our agents with AI technology that drives measurable value,” Ryan Raveis, co-president of William Raveis, said in the announcement. “Raveis365+ powered by Cloze is designed to connect, not compete, with the tools our agents rely on, along with AI built around the relationships that are at the heart of everything we do. We’re not deploying this technology to check a box — we are confident that our agents will see significant business results.”
The launch comes as brokerages race to modernize their tech stacks with AI tools that promise productivity gains without eroding the central role of the real estate agent. For firms competing on agent value proposition, the focus has shifted from standalone CRMs to fully integrated, AI-enhanced systems that help agents manage relationships, prioritize outreach and convert leads more efficiently.
Maia AI assistant and workflow automation
At the center of the Cloze experience is Maia, Cloze’s AI assistant, which agents can use via text or voice commands. Through Maia, agents can add contacts, draft emails, schedule follow-ups and transcribe client meetings inside the Cloze platform, according to the company.
Maia also connects to other core real estate tools integrated with Cloze. For example, agents can initiate a new buyer offer in SkySlope or generate branded marketing materials in MAXA through voice commands, reducing the need to jump between systems.
Background intelligence and contact management
Behind the scenes, the Cloze Intelligence Engine runs continuously, updating connections and flagging relationships that may need attention. That includes identifying past clients who may be ready to move, surfacing key milestone dates and keeping automated nurture programs running across email, text and calls.
Agents start with an organized, complete contact database because Cloze automatically ingests relationships from email, phone and existing systems. That approach is intended to shorten the setup period that often limits adoption of traditional CRMs and to help agents quickly see value in the platform.
“AI only earns its place in an agent’s day if it makes that day genuinely better — not more complicated,” Dan Foody, CEO and co-founder of Cloze, said in the announcement. “The brokerages that will thrive are the ones that use AI to deepen relationships, not weaken them. William Raveis has built one of the most respected brokerages in the country on the strength of personal relationships — and Raveis365+ keeps the personal touch at the center of those relationships, expanding the circle of support.”
Why it matters for brokerages
William Raveis previously built its exclusive communication and technology platform with Microsoft. The shift to layering Cloze on top of that stack reflects a broader industry trend: large brokerages are looking to add AI functionality through specialized partners rather than rebuilding core systems from scratch.
For brokerage leaders, integrated AI relationship intelligence can help drive higher agent productivity, more consistent follow-up and better insight into pipeline health across offices. For agents, the value proposition centers on time savings, more targeted outreach and a single system that coordinates CRM, marketing and transaction-related tasks without replacing their existing front-line tools.
William Raveis has begun rolling out Raveis365+ powered by Cloze to its agent base, with additional AI capabilities expected to be added over time, according to the announcement.