Finance of America (FoA) has appointed Angela Tribelli as chief marketing officer, tasking her with overseeing the company’s brand, communications and marketing strategy. Tribelli, most recently global head of consumer marketing and growth at Bloomberg Media, began the role on Jan. 2.

A seasoned marketing executive, Tribelli will report to FoA President Kristen Sieffert and help scale the company’s reach while sharpening how its products are positioned with consumers, advisors and other stakeholders. FoA focuses on home-equity-based products for senior homeowners.

Tribelli joins FoA, the second-largest reverse mortgage lender in the federal Home Equity Conversion Mortgage (HECM) program in 2025, as the company continues to invest in growth.

Recent initiatives include an agreement to acquire $9.6 billion in mortgage servicing rights from Onity Group and the launch of HomeSafe Second, a second-lien reverse mortgage product.

In a statement, Sieffert said Tribelli brings deep experience in “reshaping brands, architecting digital engagement and driving growth,” adding that her leadership will help educate consumers and financial advisors on the strategic role home equity can play in retirement planning.

“We are building a platform defined by scale, innovation and a deep responsibility to the fastest-growing demographic in the country,” Sieffert added. 

Tribelli spent three years at Bloomberg Media, where she led full-funnel growth strategy and subscriber engagement initiatives. Prior to that, she served as senior vice president of performance marketing at AMC Networks.

“Home equity remains one of the most underutilized assets in retirement, and Finance of America is helping change that through education, transparency and innovation,” Tribelli said.