Rocket Pro announced Tuesday that it is fully integrated with ARIVE, enabling direct loan submission and live status updates by syncing with its own platform in about 60 seconds.
The development marks the second phase of a partnership that began in April 2025, which initially gave brokers access to Rocket’s products and pricing through ARIVE. Now, brokers can price, submit and track loans without navigating away from the ARIVE interface.
According to Katie Fisher (Sweeney), executive vice president of strategy and broker advocacy at Rocket Pro, only three lenders currently have this depth of integration with the platform.
“The benefit here is that you don’t have to log into a secondary system, re-upload information or convert information, and then submit,” Fisher told HousingWire. “Similarly, instead of having to log into a second system to get updates on loan status every morning, or understand how things are changing intraday, that information pushes basically right away back into the ARIVE system.”
For brokers, the Phase 2 update eliminates data re-entry and delivers more than 18 real-time loan status events — from initial contact through funding — directly into their daily workflow.
It’s all about broker choice
Rocket Pro is positioning itself around broker choice, with no platform lock-in. The move aligns with its broader strategy of accommodating varying broker workflows without requiring exclusivity to a single portal.
While Rocket launched a loan origination system, Jupiter, in February (developed by sister company Lendesk), the company continues to invest in third-party integrations.
ARIVE, which combines a loan origination system, consumer point-of-sale interface, pricing engine and wholesale marketplace, has captured an estimated 50% market share among brokers, according to Fisher. Unlike retail loan officers who typically operate within a single, employer-provided system, brokers often juggle multiple lender portals.
“It’s just system preference,” Fisher said, comparing the choice between ARIVE and Jupiter to the preference between iPhone and Android. “They behave in different ways. They’re different price points. They’re set up in different workflows. We’re not in the business of forcing people to behave in one way or another.”
Rocket pays to participate in the ARIVE marketplace, though it does not charge brokers to work with the company or use external systems, Fisher said. Brokers pay a monthly subscription fee for access charged by ARIVE. Rocket declined to disclose the user crossover between ARIVE and its broker network.
A third phase of the ARIVE integration is currently in development. Fisher said will introduce features not yet offered by other lenders on the platform.