FirstTeam Real Estate has partnered with Purlin to deploy an AI-powered operating system across the brokerage, giving agents a unified platform for managing contracts, negotiations, transactions and client communications.

The California-based independent brokerage will implement PurlinOS, Purlin Close and Purlin Offer & Negotiate, creating a single AI-powered infrastructure that connects agents, teams, clients and transactions. Agents will be able to interact with the platform through voice, text, email and chatbot.

Leaders said the partnership reflects its strategy of simplifying the real estate experience through integrated technology rather than adding more standalone software tools.

“Real estate is undergoing a seismic shift, and the brokerages that will succeed are those focused on creating an integrated technology ecosystem, not just adding additional software features,” said Lauren Henss, vice president of marketing and strategic initiatives at FirstTeam. “This isn’t about adding another piece of AI technology. It’s about creating a seamless experience for everyone involved in a transaction.”

FirstTeam reported $6.12 billion in 2025 volume across 5,978 transactions to RealTrends Verified, which was good enough for respective national ranks of No. 34 and No. 67.

Henss said the platform will help standardize operations, improve workflows and enable agents to close more deals in less time.

FirstTeam said the rollout aligns with its “Behind the Agent” philosophy by giving agents technology that allows them to focus more on client relationships and less on administrative work.

“As part of our ‘Behind the Agent’ philosophy, we view every partnership decision through the lens of how it will help our agents succeed and better serve their clients,” said Michele Harrington, CEO of FirstTeam. “As the market evolves and continues to become more competitive, our investment in an intelligent, AI-led ecosystem will help our agents work more efficiently and make more informed decisions.”

Purlin CEO Giorgi Chigogidze said the partnership positions FirstTeam ahead of an industry-wide shift toward AI-enabled brokerage operations.

“Most brokerages and teams are not yet built for a market where AI touches every part of the transaction,” Chigogidze said. “FirstTeam is choosing its footing early.”

Tim Quirk, chief revenue officer at Purlin, said more than 40,000 real estate professionals across North America already use the company’s platform.

According to the companies, standardizing on Purlin’s platform is intended to streamline workflows across the brokerage while creating a more connected experience for agents, loan officers and clients throughout the transaction process.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.