Cloze has introduced an Open House app for its Enterprise customers that automatically captures visitor information at property showings and feeds it into the company’s customer relationship management system, aiming to simplify follow-up with prospective buyers.

The app replaces traditional paper sign-in sheets with digital check-ins that create contact records, log attendance and collect visitor feedback.

Potential homebuyers can register either by scanning a QR code with their own phone or by signing in on a tablet or laptop provided at the property.

“An open house rarely sells the house you’re standing in. But it’s still one of the best lead sources you have — and it costs you nothing but a Saturday,” Cloze said.

Cloze cited National Association of Realtors data showing nearly half of homebuyers attending an open house during their search. Leaders said the new app is designed to reduce the number of leads that are lost because handwritten sign-in sheets are misplaced or never entered into a database.

The app integrates directly with the Cloze platform, where visitor information is processed automatically.

When someone checks in, the system creates a buyer contact, records the property visited and logs the date and time of the visit. Visitors can also complete a feedback form about the home, including their impressions, pricing opinions and interest in making an offer, with responses attached to their contact record.

The Open House app is the first application built on Cloze’s Forge platform, which allows organizations to create custom applications by describing desired functionality in plain language rather than writing code.

The app also generates printable materials for each property, including QR codes, posters and table cards that direct visitors to the digital sign-in page. The same check-in link can be reused for multiple open houses at the same listing until the final scheduled event expires, according to the company.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.