HomeServices of America has introduced a new platform designed to bring multiple stages of the home buying and selling process under one system.

The platform — called OnePoint — combines brokerage, mortgage, title and insurance services through the company’s network of affiliated businesses.

Leaders said the offering is intended to provide a single point of coordination for clients navigating real estate transactions.

Under the OnePoint model, customers work with a coordinated team across different service areas within the HomeServices network. The company said this structure is designed to simplify communication and improve efficiency throughout the transaction process.

Chris Kelly, president and CEO of HomeServices of America, said the platform reflects longstanding consumer preferences for more cohesive services.

“Some major brokerages offer a few of these services, but often in a fragmented or patchwork manner,” said Kelly. “OnePoint mirrors what consumers have consistently noted in survey after survey over the years — an overwhelming desire for a holistic, integrated real estate experience, and a near consensus that their use of a full suite of services makes for an easier transaction.

“For the real estate agent, offering their clients a full slate of services exponentially augments the relationship.”

By keeping services within the same network, the model is intended to provide consistency and accountability while reducing reliance on outside vendors. Clients are supported by professionals within the organization across each stage of the transaction.

The platform also incorporates technology designed to connect different parts of the process —  while maintaining direct interaction with service teams.

Company executives said the integrated approach is aimed at addressing common pain points in real estate transactions, including delays and miscommunication between separate providers.

“With OnePoint, there’s no more bouncing between unrelated companies to access essential services,” Kelly added. “Instead, consumers work with a coordinated team, supported by emerging technology and led by real people. At every step, they’re guided by professionals within the HomeServices family.

“With all the talk of end-to-end platforms, only HomeServices is truly in a position to deliver on this promise of a more simplified way to buy and sell real estate.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.