Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday.

The North Bethesda, Maryland-based multiple listing service said Bright Promote is its first MLS-built advertising solution and is fully integrated into the listing management workflow used by its subscribers. Rather than requiring additional logins or third-party tools, the new product sits inside the existing system where agents enter and manage listings.

“Agents should be able to market a new listing quickly and professionally, without adding complexity to their workflow,” Brian Donnellan, the president and CEO of Bright MLS, said in a statement. “Bright Promote gives subscribers an easier way to turn a new listing into a live advertising campaign at the moment visibility matters most. It is another example of how Bright is building practical tools that solve real business needs for real estate professionals.”

Within Bright Listing Management, agents can use Bright Promote to set a campaign budget, apply branding and activate a digital or mailer campaign in a few clicks. The tool automatically pulls listing details and photos to generate ad creative tailored to each channel, according to the announcement. 

At launch, Bright Promote includes:

• Direct integration with Bright Listing Management so agents can promote listings without leaving the platform
• Campaign activation on Facebook and Instagram when a listing is created or updated
• Controls for budget, branding and lead destination
• Real-time performance insights to help agents monitor and refine campaigns

Bright Promote is positioned to support multiple stakeholders in the listing process. Agents gain a faster path to broader exposure; brokers and team leaders get a built-in marketing option that can help drive consistency and efficiency; and sellers get professional promotion from day one of a listing, the company said.

Bright Promote is available now to Bright MLS subscribers through Bright Listing Management.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.