PropLogix has launched PropOptix, a new sales outreach platform designed to help title companies identify and connect with real estate agents based on real-time market activity.
The company said the platform is intended to help title professionals move beyond broad cold outreach and generic email campaigns by using listing activity and market signals to guide more targeted engagement with agents.
“Title companies are always looking for better ways to stay in front of real estate agents, but most teams are still stuck guessing who to contact and when,” said Jesse Biter, CEO of PropLogix. “PropOptix gives them a smarter way to act on real market activity and turn that activity into relationships.”
According to PropLogix, the platform monitors listing activity, evaluates context around transactions and helps trigger personalized outreach opportunities for title sales teams.
Leaders said the goal is to reduce the amount of time spent building prospect lists while increasing direct conversations with agents.
PropOptix expands on PropLogix’s existing suite of title and due diligence services, which include municipal lien searches, HOA estoppels, tax certificates, surveys and related transaction support products.
The company said the new platform extends that operational support into business development by helping title companies create more predictable and timely sales outreach.
“It is not just engagement,” said Jack Rebel, vice president of PropOptix. “We are seeing clear indicators of revenue impact within the first month. Title teams are starting new agent conversations, creating new relationships and tying real business opportunities back to the outreach happening through PropOptix.”
PropLogix said early deployments of the platform have produced measurable engagement results, including 20% to 30% engagement rates during the first 30 days of campaigns and response rates two to three times higher than traditional outbound outreach methods.
The company also said users have reported generating dozens of new agent conversations within the first 45 days while maintaining more consistent multi-touch follow-up with prospects.
PropOptix currently integrates with HubSpot workflows, with additional CRM integrations in development, according to the company.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.