GO Mortgage has launched a third-party origination (TPO) channel built on a new wholesale platform, the company announced Tuesday. Leading the effort is Rob Saunders, who was named executive vice president of TPO production.

“We didn’t build this to compete with what’s out there,” GO Mortgage CEO Jay Promisco said in a statement. “We built it to replace it. Most TPO platforms today are stitched together from years of patches, exceptions and outdated technology. That creates friction, drives up cost and ultimately hurts brokers.”

The Tampa-based lender said the channel is built on an API-driven architecture that integrates automation across underwriting, disclosures and workflow management. The goal is to reduce manual touch points, lower the cost to originate and deliver more consistent turn times for mortgage brokers.

The launch comes as wholesale lenders face margin compression, extended cycle times and high fixed costs tied to legacy systems and layered processes. These pressures have pushed lenders and brokers to look for ways to simplify fulfillment and increase pull-through rates without adding headcount.

“The wholesale model hasn’t fundamentally changed in decades — brokers are still dealing with the same friction, the same inconsistency, the same broken promises on turn times,” Saunders said.

Saunders brings more than 25 years of experience in the wholesale broker community. His role is to translate GO Mortgage’s technology and operational design into a broker experience that can compete on both price and service.

The TPO launch is the first major channel expansion since GO Companies named Promisco CEO in January. Promisco, who has more than 20 years of executive experience at firms like Sierra Pacific Mortgage and Stearns Lending, told HousingWire in a January interview that his mandate is to “reimagine workflows and reimagine the customer experience” by pairing technology with process discipline.

Over the next 60 days, GO Mortgage plans to roll out the TPO platform with a select group of broker partners, using a controlled launch to validate turn times, underwriting quality and scalability before a broader national expansion.

“This isn’t about incremental improvement,” Promisco said in the TPO announcement. “It’s about resetting expectations for what a TPO platform should be.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.